#Trevor Milton, Founder of the Fuel Cell Truck Startup #Nikola Motors, has published an article titled “Hydrogen vs Battery Electric. Why Nikola is the leader.” Now you have to know that Nikola hasn’t made a single Dollar of revenue, but it’s worth more than USD 20 billion on the stock market.
His “friend” Elon Musk then twittered “Fuel Cells – Fool sells” (referring to his opinions on both the technology and TM). I think Trevor got really upset. That’s at least my interpretation of the smartphone video he posted afterwards on Instagram, explaining to “all those haters out there that Nikola is not fake”. To prove that, he took a ride on the truck prototype on the parking lot at around 3 km/h without trailer. Mission accomplished. No fake.
In the meantime, the people at Hyundai were chilling in their Korean offices following the ship via GPS that brings the first batch of their 1,600 hydrogen trucks to Switzerland. And probably, the Hyundai salesmen are laughing about the kindergarten quarrel between Fremont, California and Phoenix, Arizona since they already are in series production and selling their products for real money.
I don’t know what the future will look like. However, what I constantly see is how difficult it is for traditional companies to destroy their business model and build a new one. This phenomenon is called the “Innovator’s Dilemma”.
The largest independent Diesel engine manufacturer is a company called Cummins. Can you imagine how difficult it must be for the leadership team of Cummins when everybody is talking about “Electric”, “Battery” or “Fuel Cell”? That “Zero Emission” has become some sort of religion for politicians? Diesel with zero emissions – a contradiction.
Cummins is actively tackling this topic. They have published an article recently claiming: “Today, we have 99.9% Diesel and 0.1% Electric – in the year 2050, we’ll have 99.9% electric and 0.1% Diesel.” Wow!
The head of the division that shall accomplish this mission is Amy Adams. She’s not only supposed to show the world it’s possible, but also to overcome all the internal resistances that exist in Columbus – like in Wolfsburg, Munich and Detroit. What a huge task.
This Wednesday, Amy will explain to explain to you, dear readers, how they will do it.
Title: Zero-carbon transportation by 2050: is it possible?
Speaker: Amy Adams, Vice President, Cummins, Inc.
Date: July 22, 2020, 4pm CET (10am New York etc. – 1h earlier than usual)
Price: free
Registration: https://event.webinarjam.com/register/100/l9z3mc11
So let me ask you: Where can you learn more about the mobility of the future than in those webinars with the people who are actively creating it? Those who are not waiting if something happens. Those who roll up their sleeves and develop batteries, fuel cells and hybrid drivetrains?
And can you understand that I think the Webinar Collection is the most valuable source of knowledge in the world on hydrogen? For ridiculous 197 Euros you will get more than 30 hours and 500 slides with invaluable knowledge for your company already today. And it grows every week – without extra cost for you. Please click here: https://mission-hydrogen.de/webinar-collection/ And there’s one more thing: If you order it and then you decide it was a mistake, we’ll give you a refund within 30 days. No questions asked.
Happy decision making. 🙂
David
PS: As usual, the webinar will have an extensive Q&A session. You can ask Amy everything you want to know about Diesel engines, batteries, fuel cells and electrolyzers. 🙂 https://event.webinarjam.com/register/100/l9z3mc11
PS 2: You might have seen that Cummins is one of the sponsors of the webinar series. Of course it helps to be a sponsor if you want to present your company to our audience. This email blog goes to some 30,000 readers, and on average, the webinars have more than 1,000 participants. If this might be interesting for your company as well, please let me know.